Design services

We adapt our approach to your project.Together, we create a custom plan to take your brand where it needs to go and beyond.

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001 Listen

The project starts with a deep dive into your business to thoroughly understand your needs and align our methods for a solid project foundation.

Project definition

A high-level description of the project and its purpose. Covers what the project is, why it's happening now, and the broader context. Useful for identifying core challenges, opportunities, and motivations behind the work.

Objectives and outcomes

Defining objectives and outcomes ensures we’re solving the right problem, working toward shared goals, and measuring success the same way. Without clear objectives, design decisions can become subjective, timelines can slip, and the end product may miss the mark.

Brand context

May include guidelines, tone of voice, visual assets, or brand values. If no existing identity is in place, this is the point where foundational elements are outlined.

Scope of work

A clear list of deliverables and responsibilities.
Defines what will be created, what’s included, and what’s outside the project’s boundaries. Helps align expectations and prevents scope creep.

Stakeholder and decision making

The people involved in the project and their roles.
Identifies who is responsible for feedback, approvals, and final decisions. Streamlines communication and helps keep the project on track.

002 Research

The goal of the search is to expand our knowledge through in-depth project analysis, case studies, trend analysis, and cultural references.

Target audience

Details about who the design is created for. Includes demographics, behaviors, needs, and expectations of the primary audience. Understanding the user helps shape the tone, functionality, and visual direction of the design.

Technical requirements

Tools, platforms, or integrations involved in the build. Includes CMS preferences, hosting platforms, or development constraints. Critical for ensuring the design is compatible with how it will be built and used.

Stakeholders interviews

Capture internal perspectives from people involved in the product. Provides insight into priorities, assumptions, and known issues. Helps surface constraints and gather early input from those responsible for product delivery.

Competitive landscape

Relevant competitors, industry benchmarks, and market context. Provides insight into what others are doing and how the project can stand out. Also helps identify trends, gaps, or points of differentiation.

Audit and heuristic evaluation

Assess existing product usability based on design best practices. A structured review to identify obvious usability issues, inconsistencies, or interface problems. Often used to benchmark the current product before redesign.

User interviews or surveys

Collect direct input from target users. Reveals needs, habits, frustrations, and goals. Can be done through 1:1 interviews, remote surveys, or moderated sessions depending on scope and access.

003 Concept

Guiding concept informs the developement of our solutions. We create robust products that embody the personality, and value proposition of each

Use cases and task flows

Define typical user tasks and scenarios. Breaks down the specific steps users take to complete key actions. Provides a foundation for information architecture and interface planning.

Key features

List the essential functionalities that bring the concept to life. Focuses on the minimum viable features needed to solve the problem and deliver the value proposition, with room for future additions.

Sitemap

Outline the product’s content and page structure. Defines the hierarchy and relationship between pages or screens.

Wireframes

Visualize how the product might work or be experienced.
These rough representations help explore user flows, interactions, or layouts early—before investing in detailed design.

Collect Feedback from Stakeholders

Validate the concept with input from key team members.
Helps refine the direction and ensures alignment before moving into design or development.

004 Design

The project can result in various digital formats such as a website, app, or landing page, or it can be a comprehensive 360º experience utilizing all brand touchpoints.

Mockups

High-fidelity visual representations of the final product.Mockups show detailed layouts, typography, color, and interface elements. They help stakeholders visualize the end result and are often used to refine the visual language before moving into interactivity.

Prototype

Interactive simulations of how the product works.
Prototypes allow users and teams to experience key flows and interactions without writing code. They’re used to test functionality, validate assumptions, and communicate ideas effectively to developers and stakeholders.

Usability tests

Evaluate how real users interact with the product.
Tests are conducted using prototypes or beta versions to identify friction points, misunderstandings, or barriers to task completion. Insights are used to refine design and improve user experience.

Handover to engineer

Transfer of finalized design assets and specifications to development. Includes annotated mockups, design systems, responsive behaviors, and asset exports.

Quality Analyisis

Review of the built product for design and functionality accuracy. Checks whether the developed product matches the design specifications, functions correctly across devices. Feedback is compiled and sent back for fixes if needed.

Monitor

Track real-world usage after launch to assess performance. Involves observing user behavior, collecting analytics data, and identifying areas for future improvement. Post-launch monitoring helps catch unforeseen issues and prioritize enhancements in future iterations.