UX / Product design

Available starting September 2025, let’s chat about your projects.

Build the best data cleaning process of the market research industry

Potloc is the survey platform for high-stakes, high-speed missions. It’s the perfect tool that allows consultants and investors to raise the bar for primary research.

Mission

Worked on a responsive SaaS platform for consultancies and private equity firms, improving UX through AI features, design system updates, and streamlined ops while tackling tech debt.

Key points

Time-frame: ≃2 years;
Scope of work: Data Quality
44 features for internal & B2B solutions;
Smoothed team operations (60 people);
Reduced data cleaning time by 25%.

Role

Product Designer in an 8-person squad responsible for ensuring the highest quality of collected data by developing tools that validate and maintain data cleanliness.

As part of a team of five designers, I mentored a junior designer, supporting his growth and contribution to the evolution of our design system.

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Circle Medical

Boost first-appointment attendance rate

Circle Medical is a healthcare company that combines technology with in-person care. Patients can book virtual or clinic visits anywhere in the U.S. With over 55,000 patients each month, the company is expanding its hybrid model across the country.

Key points: 1 month, design-exercise, booking experience, B2C.

Under NDA - No case study

Talent.com

Make moving abroad easier with clear cost-of-living data

Talent.com is an online job search platform offering a large database of job listings (+30M) in over 75 countries.

Mission

Designed a feature to inspire workers to consider relocating by providing rich context and easy cost-of-living comparisons between cities. Used dataviz techniques and followed the design system closely to ensure a seamless, intuitive user experience.

Key points

Time-frame: 3 days design-sprint;
Scope of work: cost-to-live section;
5 user-interviews;
Userflow, mockups & prototype.

Role

Took on a design challenge with minimal input, leading a fast discovery phase using AI tools and user research. I Designed and delivered a clean, functional prototype aligned with both user and business needs. Successfully pitched the solution to a jury, resulting in a job offer.

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EDF

Redesign 1M client’s business accounts

EDF gives clients access to a smart, intuitive online account. From tracking energy consumption to managing contracts and invoices, everything is centralized in one secure platform—making energy management simple, transparent, and efficient.

Key points : 2 years, In-house, 4 platforms, 1 design system, B2B.

Under NDA - No case study

Invivo Group

Refresh the website after InVivo & Soufflet merger

InVivo is one of Europe’s leading agricultural and agri-food cooperative groups. With over 14K employees, the group spans key sectors such as agriculture, global grain trade, food production, and retail.

Mission

Take advantage of the merger of InVivo and Soufflet groups and design a creative corporate website to communicate the new ambitions both internally and externally.

Key points

Time-frame: 5 months;
Scope of work: Information structure;
Workshop organization & animation;
Key stakeholder alignment;
Wireframes & QA.

Role

Led the website's information architecture and storytelling by aligning stakeholders through workshops. Structured content and supported a junior UI designer and developers to ensure smooth, creative delivery.

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Nissan EMEA

Design and test a lightweight car configurator for Nissan Europe to boost e-retail

Nissan is a global automotive brand that launched a hybrid physical and e-commerce platform in 2021.

Mission

As the car configurator is one of the key digital tools in the decision-making process, we needed to embed an interactive tool in the cars landing pages that adapt to all countries in the EMEA market.

Key points

Time-frame: 4 months;
Scope of Work: EMEA car landing pages;
Key stakeholder alignment;
Userflow, wireframes, mockup, prototypes, tests, hand-off & QA;
Legal adjustments.

Role

Conducted user research and testing across Europe and the Middle East in English. Focused on optimizing the mobile car configurator, adapting the UI for Arabic and Hebrew, and ensuring compliance with local legal requirements. Mentored a junior designer throughout the project.

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RSPO

Understand why people are not using the mobile app

RSPO is a non-profit that helps make palm oil more sustainable through certification and global collaboration.

Mission

Conducted in-situ user testing to understand why the app wasn't gaining traction within its community. The research focused on user perception of sustainable palm oil, the clarity and appeal of the app’s value proposition, and the relevance of key features versus those seen as non-essential.

Key points

Time-frame: 2 months;
Scope of Work: User research;
7 interviews;
Interview guide, Q&A, analysis, restitution, recommandations & optimisations.

Role

Worked autonomously on the full research cycle under the guidance of my team lead. I designed the interview guide, conducted user interviews, analyzed insights, and co-led the final presentation with the project director and manager.

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McDonald's

Casual game design for a phygital experience

McDonald’s needed a fun, engaging game to support a campaign and boost customer interaction. The objective: a playful digital experience tailored to their brand universe, easy to access, quick to play, and built to drive excitement, shareability, and repeat visits.

Key points : 3 months, game design, mobile app, strategy.

Under NDA - No case study

Royal Canin

Create two workshop for a parisian concept store

Royal Canin is a French pet food brand focused on scientifically backed nutrition for cats and dogs, aiming to improve animal health through tailored diets.

Mission

Worked on an immersive and emotional discovery experience that allow pet owners and pet lovers to better understand their little friends.

Key points

Time-frame: 3 months;
Scope of Work: 2/8 workshops;
Content analysis;
User-flows, wireframes and pair design;
Service design & data collection.

Role

Supported the UX and design of a 3-month pilot concept store by Royal Canin in Paris. Aimed at testing their transition toward B2C and in-store retail. The space offered interactive experiences to better understand pet owners’ needs and explore new service models.

My work helped shape immersive modules to gather insights, challenge brand perceptions, and inspire future retail strategies.

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Magnicity

Design a modular system for seven entities for Magnicity Global

Leverage the rebranding of M56 Group to Magnicity, to redesign the websites of the 7 rooftops around the world. Use the needs of the 360 Chicago website as the basis for all the needs of the group.

Mission: UX Design

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Flying Blue

Imagine a new product during COVID-19 crisis

During COVID-19 pandemic, the world has seen a drop in traveling. Air France's loyalty program : Flying Blue had to create a new way for its users to earn and burn miles without traveling.

Key points: 6 months, mobile app, travel, COVID-19 crisis.

Under NDA - No case study

Louis XIII

Move from e-showcasing to full e-commerce

Integrate the tasting experience into the design language for the website to express not only the story of Louis XIII. As a brand and product, but also the nuances and finesse of the cognac itself.

Mission: UX Design

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