Royal Canin
Create 2 workshops in a Parisian concept store.
The aim is not to sell kibbles but to demonstrate the expertise of Royal Canin and show how the brand can help you with a pet, understand its life, its behaviour and even help with its little problems.
Context
Brand
Created in 1968 by Jean Cathary, a french veterinarian, after the discovery that he could alleviate skin and coat diseases with a new food of hiw own creation.
Royal Canin sells food (kibbles & food spreads) for all types of dogs or cats (puppie, kitten, old, sterilised, overweight, classic adult, etc.).
Experience
All is about "Revelation".
We have created an immersive and emotional discovery experience that allow pet owners and pet lovers to better understand their little friends.
Emotional: User can understand and gain skills to decode pet's language.
- Physical: Visitors can understand how their pets perceive human signals.
- Data Centric: The brand collect live datas about clients' knowledge.
WS1 — "Incredible friends"
My first mission was to imagine with an Art Director how to demonstrate the expertise of Royal Canin about dogs and cats and allows visitors to test their knowledge and learn how to decipher animal behaviors.
The visitor is asked to answer a question. Depending on the answer, we tell him if he is right or wrong and give him more information about the subject.
Take the left pane and drag it left to see the flow with the wireframes.
Experience
It's a setup with 2 touchscreens, 55 inches each.
Scientific and accessible
The overall aesthetic of this workshop conveys the scientific and precise approach of Royal Canin in understanding the needs of pets.
Intelligent and fun
From the start of the experience, visitors are engaged and invited to play. The distinction between true and false is not important. The goal is to provide elements that encourage further exploration.
Static but alive
Nothing is static; each step surprises the visitor, as if the screen is coming to life. The information is relevant: the visitor experiences something simple and memorable.
Team cats
WS2 — "Incredible kibbles"
My second task was to create a scenography that highlighted the wide range of Royal Canin pet food.
The visitor is in front of two screens. A big one, fixed on the wall that shows (a lot of) kibbles, and a tactile one which serve as a remote control.
Experience
Immersive and endless
The scene extends from all side of the screen to reinforce the impression of wideness.
Eat and care
Assert Royal Canin's mastery of animals (physical, physiological, nutritional) and present its kibbles in details.
Tailor-made food
Show a wide range, offer tailored advices and go further online, enhance the brand's premium service.
Wallscreen
As explained in the previous part, the workshop introduce the kibbles on a huge screen on the wall. A lot of kibbles are moving in the screen, 4 of them seems to be different.
Touchscreen
When the user look at the touchscreen just in front of him, he discovers some cute pet pictures displayed on a desk. 4 of them are clearly visible and it become obvious that there is a link between the "selected kibbles on the wall" and the pictures.
Once the user start the experience, he can navigate through the touch screen, seeing a lot of pet pictures. At the same time, the wallscreen is moving. It became more and more obvious that each picture is associated with a kibble.
When the user click on a picture, a story about the pet and how it has been saved thanks to Royal Canin's kibbles.
This is going through a long scroll, with a lot of animations.
My role during this project
This was my first time working on a spatial and phygital experience—a mix of branding, physical movement, and digital interaction. I was in charge of understanding the topic and turning it into a clear and engaging interface.
I worked closely with a spatial designer, two art directors, and a UI designer to create a sensory experience using Figma prototypes. My main tasks included strategic thinking, mapping user journeys, creating wireframes, and making design recommendations.
Let's work together
Everything will begin around a coffee or a nice call to understand your expectations or the problems we can help solving
