Louis XIII
From e-showcasing to e-retailing
Integrate the tasting experience into the design language for the website to express not only the story of Louis XIII. As a brand and product, but also the nuances and finesse of the cognac itself.
Context
Louis XIII is a cognac produced by Rémy Martin and owned by the Rémy Cointreau Group. The name was choosen as a tribute to King Louis XIII of France. He was the first monarch to recognize cognac as a catégory of its own in the world of eaux-de-vie.
Overview
Louis XIII speaks to an educated target, elite and who appreciates the exceptional. All features have to be delivered on the website though an aesthetic that is rich in details but never overwhelming and an experience that communicates the product while highlighting the value of Louis XIII — time.
Outcome
Client who engage with Louis XIII find a unique experience that tells the story of Louis XIII as a brand, as a product, and as crafters of excellence.
We focused on time as a measurement of excellence and how Louis XIII masters it — Think a Century Ahead — to deliver a desirable luxury experience for clients that more than appreciate, crave excellence — The Chosen One. A story that accompanies the client throughout their journey (from awareness to advocacy) and immerse them in the Louis XIII universe.
My role during this project
I worked under the guidance of the Head of Design and collaborated with an Art Director.
As a Junior Designer, I followed the direction of the leads, contributed to packshots, made minor adjustments across various screens from both UX and UI perspectives, and provided design recommendations to the development team.
This project was a valuable experience that highlighted the importance of attention to detail in delivering high-quality design.
Let's work together
Everything will begin around a coffee or a nice call to understand your expectations or the problems we can help solving
